Press Release

Global Marketing Resource Management Market valued approximately USD xxx billion in 2017 is anticipated to grow with a healthy growth rate of more than 4.2% over the forecast period 2018-2025.

The Marketing Resource Management market is developing and expanding at a significant pace. The Marketing Resource management is specifically a technology which is utilized to effectively handle individuals, related technology and operations which includes production, planning and design of the marketing process.

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The rise of marketing resource management applications has benefited the organizations with their planning and budgeting. In the present scenario, by utilizing the functionalities such as planning and budgeting, the marketing departments could plan their budgets, specify the expenses and period closeouts. Also, by utilizing this solution the marketing department of the organization could run strategic program, handle potential threats and activities. The Marketing resource management market is primarily driven owing to rising demand of marketing integration with various system that has paved way for technological firms to provide marketing resource management solutions application in combination with project management as well as capacity planning. Moreover, rising diversity in delivery channels has also fueled the growth of marketing resource management market. However, the absence of cost visibility during the implementing the marketing resource management application has negatively impacted the growth of marketing resource management market considering the global scenario.

The regional analysis of Global Marketing Resource Management Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the fastest growing region across the world in terms of market share. Whereas, owing to the countries such as China, Japan, and India, Asia Pacific region is anticipated to be the dominating region over the forecast period 2018-2025.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study.

Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Solution:

*Financial Management
*Project Management
*Marketing Analytics
*Marketing Asset Management
*Capacity Planning Management
*Brand & Advertising Management
*Others

By Industries:

*BFSI
*Information Technology
*Media & Entertainment
*Healthcare
*Retail
*Automotive
*Others

By Regions:
*North America
U.S.
Canada
*Europe
UK
Germany
*Asia Pacific
China
India
Japan
*Latin America
Brazil
Mexico
*Rest of the World

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Furthermore, years considered for the study are as follows:

Historical year – 2015, 2016
Base year – 2017
Forecast period – 2018 to 2025

The leading market players mainly include-
*IBM Corporation
*SAP SE
*SAS Institute, Inc
*Teradata Corporation
*Microsoft Corporation
*Workfront, Inc
*Adobe Systems, Inc

Target Audience of the Global Marketing Resource Management Market in Market Study:

*Key Consulting Companies & Advisors
*Large, medium-sized, and small enterprises
*Venture capitalists
*Value-Added Resellers (VARs)
*Third-party knowledge providers
*Investment bankers
*Investors

About Kenneth Research

Kenneth Research is a reselling agency providing market research solutions in different verticals such as Automotive and Transportation, Chemicals and Materials, Healthcare, Food & Beverage and Consumer Packaged Goods, Semiconductors, Electronics & ICT, Packaging, and Others. Our portfolio includes set of market research insights such as market sizing and market forecasting, market share analysis and key positioning of the players (manufacturers, deals and distributors, etc), understanding the competitive landscape and their business at a ground level and many more. Our research experts deliver the offerings efficiently and effectively within a stipulated time. The market study provided by Kenneth Research helps the Industry veterans/investors to think and to act wisely in their overall strategy formulation

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This post was originally published on The Picayune Current