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The Digital Out of Home Market Report combines qualitative and quantitative analyzes that can be broken down into 40% and 60% respectively. The estimates and market forecasts are presented in the Global Market Report from 2018 to 2027, with 2018 being the base year and the 2019 to 2027 forecast period. The overall estimates are then broken down by sector and area. Such as North America, Europe, Asia-Pacific, Middle East and Africa and South America, covering the 16 main countries of the regions mentioned. The qualitative content of the geographic analysis will cover market trends in each region and country, including the main actors active in the region / country concerned, a PEST analysis of each region including political factors, economic, social and technological factors that influence the growth of the industry. Market.

Latest market study on “Digital Out of Home Market to 2027 – Global Analysis and Forecasts by Type (Billboards, Transit, Street Furniture, Place-Based); and End User (Automotive, Retail, Consumer Products, BFSI, Telecom, and Others)”, The global Digital Out of Home market is accounted to US$ 6,084.1 Mn in 2018 and is expected to grow at a CAGR of 11.3% during the forecast period 2019 – 2027, to account to US$ 15,905.7 Mn by 2027. The report include key understanding on the driving factors of this growth and also highlights the prominent players in the market and their developments.

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Leading Key Market Players Mentioned in the Report:- JCDecaux, Clear Channel Holdings, Inc., Outfront Media, Inc., Lamar Advertising Company, Fairway Outdoor Advertising, LLC, Lightbox OOH Video Network, Bell Media, Inc., Ayuda Media Systems, Signagelive, and Real Digital Media.

Under end user segment, retail is the leading industry. The adoption of digital out-of-home (OOH) is high in this industry. Advertisement featured on digital display is mainly comes from retailers. For instance, in April 2019, H&M, a clothing retailer has executed a number of advanced deployments, such as an interactive voice mirror in Times Square, New York City. It is installed through a collaboration with digital signage provider Visual Art, digital experiences provider Ombori and Microsoft Corporation. The retail chains are considered to be the ideal environment for DOOH solutions.

Key Benefits

  • The study provides an in-depth analysis of the global Digital Out of Home Market to elucidate the prominent investment pockets.
  • Current trends and future estimations are outlined to determine the overall attractiveness and single out profitable trends to gain a stronger foothold in the market.
  • The report provides information related to key drivers, restraints, and opportunities and their impact analysis.
  • The market is analyzed based on various regions, namely, North America, Europe, Asia-Pacific, and LAMEA.

Geographically scattered with several departments, the CMOs in the industry greatly benefit from the flexibility and precision offered by DOOH advertisement. The FMCG sector is among the major contributors to the Digital OOH in retail industry, and is also expected to make the most from available information such as sales performance, weather, and time of the day. Furthermore, location based OOH is the widely adopted strategy among the retailers, where dynamic localization is not just used by FMCG and food, but the fashion retailers are also showcasing noteworthy interest in location-based DOOH content. Geographically, the market for digital out-of-home (OOH) is dominated by Asia pacific region.

There has been constant growth in Digital Out of Home advertising industry. Recently Verve, one of the prominent mobile platform for location-based programmatic display and video marketing partnered with HERE in order to amplify mobile display advertisement performance and pave path for digital OOH opportunities. Besides, a geospatial technology firm Vistar Media, recently launched a solution to facilitate automotive marketers with the ability to precisely measure attribution from OOH advertisement.

The report facilitates in determining and interpreting the key market players, portfolios with necessary information such as company profiles, components and services offered, financial information of past few years, key developments in past few years, that helps in constructing strategies to gain competitive advantage in the long run. The report also analyzes factors affecting Payments Landscape market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend.

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Report Answers Following Questions:

  • What are future investment opportunities in the in Digital Out of Home landscape analysing price trends?
  • Which are most dynamic companies with ranges and recent development within Digital Out of Home Market till 2027?
  • In what way is the market expected to develop in the forthcoming years?
  • What are the principle issues that will impact development, including future income projections?
  • What are market opportunities and potential risks associated with — by analysing trends?

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This post was originally published on The Picayune Current