When Richard Mille launched its brand in 2001, he could not have known that seventeen years later, one of the main issues that he would face would be : “How to carry the women’s collection to the heights ? “It is, however, the equation to solve. In recent years, the watches for women have experienced a number of fluctuations. References quartz parts or jewelry that have lost ground to the craft, and technique. Clients no longer want just a piece of jewelry, they are also in search of good mechanical, bold shapes, a sporty style… in Short, the detail that will make the difference.
little wonder, therefore, that a creator of watches are extremely ” manly “, inspired by the automotive and the aerospace industry as Richard Mille, leans on the issue. If these watches for men battling all of the records (of lightness, complexity, and price !), why not imagine the same thing for its clients ? His last-born, the RM71-01 Automatic Tourbillon Talisman is positioned at the intersection of the decorative Arts, the first Arts and inspirations tribal. It is signed by the artist Cécile Guenat (in ten variations of dials) and recognizable between all : housing in the shape of a barrel, the mechanism apparent, architectural design and graphics, this is the key Richard Mille.
other brands are capitalizing also on the ground female. The Panerai Luminor Due 3 Days Automatic, the Breitling Navitimer or the Little Lange 1, bet on the fine mechanics. The two creations, Panerai and Breitling have an automatic movement housed in a case 38 mm diameter, while the A. Lange & Söhne (36,8 mm diameter) adds to the calibre manual, three variants of color of bracelet : purple, grey and brown. It is faithful to the values of home and fresh.
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All the difficulty is there : reach to create a piece that was out of the ordinary while preserving its DNA. In this area, one of the watchmakers that makes the better his own game, it is Audemars Piguet. Octagon identity, strong row, the Royal Oak had already revolutionized his time on his advent in 1972. Then, when there was a question of imagining a feminine item bold, that was designated reference. The brand has appealed to the Italian designer jewelry Carolina Bucci – to whom we owe this re-interpretation of the technical florentine hammering of the gold – to give it an original setting in white gold and pink gold on the occasion of its 40th anniversary in 2016. Success guaranteed. The new edition 2018 is described as “rebellious” by the jeweler who designed this both a case and a bracelet with sparkling yellow gold hammered. The must ? Its dial is lustrous with shades of silver in constant interaction with its environment, like a mirror effect.